Top 5 Personal Finance Apps in South Africa: Q4 2024 Performance

The fourth quarter of 2024 showcased intriguing trends in the personal finance app sector in South Africa. Here's a breakdown of how the top five apps performed, based on Sensor Tower data.

Splitwise demonstrated a steady rise in weekly revenue, peaking at around $541 in late December. Downloads fluctuated throughout the quarter, reaching over 1K in late November, while active users grew from about 15K to over 24K by the end of December.

Money Tracker Expense Tracker saw a modest revenue increase, with weekly figures hovering around $50. Downloads experienced a decline, dropping from 1.6K to under 500 by mid-December. Active user numbers remained relatively stable, closing the quarter at nearly 2K.

Vault22 maintained a consistent revenue stream, with slight fluctuations around $10. Downloads decreased significantly, starting at 1.2K and falling to 775 by the end of December. Active users showed a downward trend, declining from over 14K to about 10.8K.

Budget planner—Expense tracker experienced a revenue peak of $93 in mid-December. Downloads surged, particularly in December, reaching 1.7K at the end of the quarter. Active users increased throughout the quarter, ending at nearly 2K.

PennyRecord entered the market in late November, with no revenue data yet. However, downloads skyrocketed, hitting 7.2K by the end of December. Active users also grew rapidly, reaching nearly 3K.

For more detailed insights and data, visit Sensor Tower.